Long-haul Holidays - UK - September 2016
“Despite a rise in volume in 2015, long-haul destinations lost market share to short-haul destinations. In 2016, long-haul faces even stiffer competition from short-haul. Following the Brexit result and the resultant drop in value of the Pound, many consumers will opt for relatively cheaper destinations within Europe. However, oil is still cheap and this means that airlines can pass on fuel savings to customers in order to stimulate bookings.”
– Fergal McGivney, Travel Analyst
This report examines the following issues:
- The importance of seniors following the Brexit result
- Flexible payment options can help stimulate long-haul bookings
This Report examines the habits and attitudes of British holidaymakers concerning long-haul holidays. Long-haul refers to all holidays outside Europe, including holidays involving cruises. A holiday must constitute at least one overnight stay. The business travel market is not reviewed in this Report.
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