Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Long-haul vs Short-haul Holidays - UK - October 2018

“More people are choosing to take multiple short breaks rather than one long holiday. As a result the outlook for the short-haul market is more positive than the long-haul sector, which is set to decline for the first time since 2012.”

– Paul Davies, Category Director – Leisure, Travel, Foodservice and B2B Research

This report examines the following issues:

  • Encouraging more people to look beyond Europe
  • Staycations pose a bigger threat to the short-haul market

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Scope of this Report
      • Executive Summary

          • The market
            • European holidays still in high demand
              • Figure 1: Forecast volume of short-haul holidays taken by UK residents (number of trips), 2013-23
              • Figure 2: Forecast value of short-haul holidays taken by UK residents*, 2013-23
            • Long-haul market set to stutter
              • Figure 3: Forecast volume of long-haul holidays taken by UK residents (number of trips), 2013-23
              • Figure 4: Forecast value of long-haul holidays taken by UK residents*, 2013-23
            • Spain reigns supreme in short-haul market
              • US suffers decline in wake of currency crash
                • Companies and brands
                  • Increasing number of low-budget options
                    • Airports and airlines innovate to offer more seamless travelling
                      • The consumer
                        • Staycations are more popular than holidays to Europe
                          • Figure 5: Holiday destinations visited in the last two years, July 2018
                        • Operators can encourage consumers to slow it all down
                          • Figure 6: Reasons for choosing most recent holiday destination, July 2018
                        • Word of mouth is the best form of advertising
                          • Figure 7: Holiday influencers, July 2018
                        • Nearly half of short-haul holidaymakers want to soak up the sun
                          • Figure 8: Short-haul vs long-haul holiday preferences, July 2018
                        • A fifth of long-haul travellers flew with a budget airline
                          • Figure 9: Type of flight/transport taken on long-haul holidays, July 2018
                        • One in four people are likely to visit the US in the next five years
                          • Figure 10: Intentions to visit long-haul destinations in the next five years, July 2018
                        • What we think
                        • Issues and Insights

                          • Encouraging more people to look beyond Europe
                            • The facts
                              • The implications
                                • Staycations pose a bigger threat to the short-haul market
                                  • The facts
                                    • The implications
                                    • The Market – What You Need to Know

                                      • European holidays still in high demand
                                        • Long-haul market set to stutter
                                          • Short break market reaches record high
                                            • Spain reigns supreme in short-haul market
                                              • US suffers decline in wake of currency crash
                                                • Playing the exchange rates
                                                  • Heatwave may cool interest in summer holidays abroad
                                                  • Market Size and Forecast – Short-haul

                                                    • European holidays still in high demand
                                                      • Figure 11: Forecast volume and value* of short-haul holidays taken by UK residents, 2013-23
                                                    • Rise in staycations could curb short-haul growth
                                                      • Figure 12: Forecast volume of short-haul holidays taken by UK residents (number of trips), 2013-23
                                                      • Figure 13: Forecast value of short-haul holidays taken by UK residents*, 2013-23
                                                    • Forecast methodology
                                                    • Market Size and Forecast – Long-haul

                                                      • Long-haul market set to stutter
                                                        • Figure 14: Forecast volume and value* of long-haul holidays taken by UK residents, 2013-23
                                                      • Cautious outlook for long-haul market
                                                        • Figure 15: Forecast volume of long-haul holidays taken by UK residents (number of trips), 2013-23
                                                        • Figure 16: Forecast value of long-haul holidays taken by UK residents*, 2013-23
                                                      • Forecast methodology
                                                      • Market Segmentation

                                                        • Vast majority of short-haul trips taken by air
                                                          • Figure 17: Short-haul holiday trips taken, by transport type, 2012-17
                                                        • Fly-and-cruise packages can suit those who want flexibility
                                                          • Figure 18: Long-haul holiday trips taken, by transport type, 2012-17
                                                        • Spain reigns supreme in short-haul market
                                                          • Figure 19: Top 10 short-haul destinations, by volume of trips, 2016 and 2017
                                                        • US suffers decline in wake of currency crash
                                                          • Figure 20: Top 10 long-haul destinations, by volume of trips, 2016 and 2017
                                                      • Market Drivers

                                                        • Playing the exchange rates
                                                          • Figure 21: Spot exchange rate, Pound Sterling vs euro and US Dollar, June 2016-June 2018
                                                        • Heatwave may cool interest in summer holidays abroad
                                                          • Figure 22: Holiday booking trends, January 2015-August 2018
                                                        • Short break market reaches record high
                                                          • Figure 23: Future plans for holidays, 2015-17
                                                        • Independently booked holidays receive added protection
                                                        • Companies and Brands – What You Need to Know

                                                          • Increasing number of low-budget options
                                                            • Airports and airlines innovate to offer more seamless travelling
                                                              • Through the voice and eyes of locals
                                                              • Launch Activity and Innovation

                                                                • Increasing number of low-budget options
                                                                  • Low-cost long-haul flights
                                                                    • Low-cost train travel
                                                                      • Airports and airlines innovate to offer more seamless travelling
                                                                        • Dubai Airport’s smart tunnel
                                                                          • Emirates Airlines’ Home Check-in
                                                                            • Figure 24: Emirates Airlines’ Home Check-in service
                                                                          • Entertainment at airports in Dubai, Barbados and Singapore
                                                                            • Easing the search and booking process
                                                                              • Instagram’s action button
                                                                                • KLM’s voice search service
                                                                                  • Through the voice and eyes of locals
                                                                                    • Brand USA’s Ask A Local Initiative
                                                                                      • Atout France’s Instagram campaign
                                                                                        • Figure 25: Atout France’s Instagram campaign
                                                                                      • Screen tourism as a driver for international tourism
                                                                                        • Tourism Australia’s Dundee campaign
                                                                                          • Tourism Ireland’s Star Wars campaign
                                                                                          • The Consumer – What You Need to Know

                                                                                            • Staycations are more popular than holidays to Europe
                                                                                              • Climate and culture are consumers’ top priorities
                                                                                                • Word of mouth is the best form of advertising
                                                                                                  • Nearly a third of travellers have been on guided tours
                                                                                                    • A fifth of long-haul travellers flew with a budget airline
                                                                                                      • One in four people have an overseas holiday booked
                                                                                                        • One in four people are likely to visit the US in the next five years
                                                                                                        • Destinations Visited

                                                                                                          • Staycations are more popular than holidays to Europe
                                                                                                            • Figure 26: Holiday destinations visited in the last two years, July 2018
                                                                                                          • Weaker Pound makes Europe less viable
                                                                                                            • Figure 27: Holiday destinations visited in the last two years, by financial situation, July 2018
                                                                                                          • One in four have gone long-haul
                                                                                                            • Figure 28: Frequency of long-haul holidays, July 2018
                                                                                                        • Reasons for Choosing Destination

                                                                                                          • Operators can encourage consumers to slow it all down
                                                                                                              • Figure 29: Reasons for choosing most recent holiday destination, July 2018
                                                                                                            • The rise of DNA tourism
                                                                                                              • Social media can trigger food envy
                                                                                                              • Holiday Influencers

                                                                                                                • Word of mouth is the best form of advertising
                                                                                                                  • Figure 30: Holiday influencers, July 2018
                                                                                                                • Millennials are more likely to seek opinion and inspiration
                                                                                                                • Preferred Holiday Types

                                                                                                                  • Nearly half of short-haul holidaymakers want to soak up the sun…
                                                                                                                    • ...but activities and experiences are also in demand
                                                                                                                      • Figure 31: Short-haul vs long-haul holiday preferences, July 2018
                                                                                                                    • Fly, flop and shop
                                                                                                                    • Guided Tours

                                                                                                                      • Nearly a third of travellers have been on guided tours
                                                                                                                        • Tours shouldn’t be limited to traditional landmarks
                                                                                                                          • Figure 32: Participation in guided tours, July 2018
                                                                                                                      • Long-haul Flights

                                                                                                                        • A fifth of long-haul travellers flew with a budget airline
                                                                                                                          • Figure 33: Type of flight/transport taken on long-haul holidays, July 2018
                                                                                                                        • Full-service airlines respond
                                                                                                                        • Plans for the Next Year

                                                                                                                          • One in four people have an overseas holiday booked
                                                                                                                            • Figure 34: Holiday plans for the next 12 months, July 2018
                                                                                                                          • Financial disparity clearly impacting bookings
                                                                                                                            • Figure 35: Holiday plans for the next 12 months, by financial situation, July 2018
                                                                                                                        • Intentions to Visit Long-haul Destinations

                                                                                                                          • One in four people are likely to visit the US in the next five years
                                                                                                                            • Figure 36: Intentions to visit long-haul destinations in the next five years, July 2018
                                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                            • Abbreviations
                                                                                                                              • Consumer research methodology
                                                                                                                              • Appendix – Market Size and Forecast

                                                                                                                                • Volume forecast for short-haul holidays
                                                                                                                                  • Figure 37: Forecast volume of short-haul holidays taken by UK residents, 2018-23
                                                                                                                                • Value forecast for short-haul holidays
                                                                                                                                  • Figure 38: Forecast value* of short-haul holidays taken by UK residents, 2018-23
                                                                                                                                • Volume forecast for long-haul holidays
                                                                                                                                  • Figure 39: Forecast volume of long-haul holidays taken by UK residents, 2018-23
                                                                                                                                • Value forecast for long-haul holidays
                                                                                                                                  • Figure 40: Forecast value* of long-haul holidays taken by UK residents, 2018-23
                                                                                                                                • Forecast methodology

                                                                                                                                Long-haul vs Short-haul Holidays - UK - October 2018

                                                                                                                                US $2,693.85 (Excl.Tax)