Lower Alcoholic Drinks - UK - January 2009
Concern over binge drinking and related health issues has revived the market for low-alcohol drinks, boosting sales by 10% in volume and 12% in value to stand since 2006 at 20 million litres worth £66 million in 2008.
Lager dominates, buoyed by investment in new lower and mid-strength variants, but cider sales are finally moving forward and wine is said to offer greatest potential.
Key report themes:
What impact are the Government’s responsible drinking strategy and the anti-binge drinking lobby having on the low alcohol drinks category?
Which soft drinks categories offer greatest competition to low alcohol drinks?
Which sub-categories are attracting greatest investment in innovation and marketing?
Is the current category growth forecast to continue.
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