Loyalty Programmes in Travelling - China - December 2018
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“Loyalty is more important than ever now in the travel market, as consumers are provided with increasingly diversified travel options, from home rental to car sharing, and price-hunting tools at their disposal. Travel loyalty programmes can’t count on the points to keep their members stay with them in the long term; instead, the ability to understand and forecast consumer preference and offer personalised benefits is key to differentiate themselves from the competition.”
- Alice Li, Senior Research Analyst
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