Loyalty Programs - Canada - July 2019
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This report explores the ‘basic’ factors that drive repeat purchases from a company, consumer attitudes towards brand loyalty, attitudes and perceptions towards loyalty programs, desired features and the impact of Amazon on consumer expectations.
“Naturally, getting consumers to shop regularly at stores means delivering on the basics like good prices, quality, service and experience above all else. Loyalty programs are a secondary consideration, however, they do work to drive the namesake behaviour. Having said that, near universal participation means more clutter and retailers must work harder to ensure programs stand out as consumers generally feel that programs are undifferentiated and soft on providing value. While personalization is an obvious avenue to address this, programs that allow for more flexibility in ways to earn and burn rewards will see the greatest engagement. With consumer expectations changing, thanks in part to Amazon, companies today need to more clearly connect loyalty program offerings to the basic pillars that drive return patronage. Today’s consumers will respond better to brands that build relationships than those that simply focus on retention.”
– Carol Wong-Li, Associate Director - Lifestyles & Leisure
This report examines the following issues:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.