Loyalty Schemes in Tourism - International - April 2013
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This report provides an update about developments in travel and tourism loyalty schemes, including airline frequent-flyer programmes (FFPs), hotel frequent-guest programmes, as well as loyalty programmes in the rental-car and cruise sectors. Although the earliest loyalty or rewards programmes associated with the sales of goods or services date back to the late 19th century, when S&H Green Stamps was founded in 1896, the earliest specifically travel-related loyalty schemes were founded in the early 1980s, when the first airline frequent-flyer and hotel chain frequent-guest schemes were launched.
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