LSR: Coffee Houses and Donut Shops - US - December 2014
“Coffee house and donut shop consumers say they are worried about the lack of healthy options and the high caffeine content of their beverages. Operators can do a better job of providing a wider variety of foods that their consumers define as healthy and offering beverages with different levels of caffeine. This would help consumers tailor their caffeine needs for a particular day, helping them to take control of their energy needs. Furthermore, operators must heed consumers’ desire for better pricing and deals, as a significant number are happy to make their own coffee at home.”
– Julia Gallo-Torres, Sr. Foodservice Analyst
This report answers the following questions:
- How to address consumer concerns about eating more healthfully?
- How to cater to those worried about ingesting excess caffeine?
- How to continue to appeal to price-sensitive consumers, as commodity prices rise?
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