Lunch Meat - US - May 2011
This report builds on the analysis presented in Mintel’s Lunch Meat—U.S., December 2009, Breakfast and Sandwich Meat—U.S., April 2007, as well as Breakfast and Sandwich Meats—U.S., October 2005, and Packaged Breakfast and Sandwich Meats—U.S., August 2002.
For the purposes of this report, the lunch meat market has been segmented as follows:
- Refrigerated, sliced lunch meat including, but not limited to: ham, turkey, salami, pastrami, bologna, chicken, corned beef. Generally used primarily for everyday consumption.
- Refrigerated non-sliced lunch meat including, but not limited to: specialty salami, ham, wursts, and turkey. Generally more premium specialty products, potentially more consumed for special occasions such as holidays. Generally more limited selection than sliced meat.
- Deli lunch meat – found in the supermarket’s deli department.
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