Lunchtime Eating - US - February 2009
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
This report explores the lunchtime eating market-identifying key developments that are changing consumer habits and perceptions about lunch. Value emerges as a key theme throughout the report and has been intensified by the unstable U.S. economy.
The report covers industry activity in and consumer attitudes and behavior towards full-service restaurants, fast casual restaurants and fast food restaurants, as well as the prepared food sections at supermarkets and convenience stores.
You will also find thoughtful discussion in topics that include:
Insight on how marketers could expand traditional lunch hours to capture breakfast skippers as well as target late afternoon diners from snackers to retirees
Opportunities to maximize the value proposition by pushing quality in the form of freshness
Key insights reveal that moving beyond freshness to progressive food options (i.e. organic) may not be necessary and could be overplayed
How the use of technology can advance a restaurants' convenience perception among the important 18-34 demographic as well as full time employees who have limited time for lunch
How consumers will react to price changes across foodservice sectors
The proliferation of breakfast options and the threat they pose to lunchtime eating as consumers may be forced to choose between dining out opportunities
How prepared meals ranging from ready-to-eat foods to supermarket delis have become an increasing threat as marketers tout convenience, reasonable price and customization-factors that foodservice have relied on to differentiate themselves
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.