Luxury Beauty Consumer - US - September 2019
Covered in this report
This report covers a broad range of products within the luxury beauty market. For the purposes of this report, Mintel has defined the luxury beauty market by usage of prestige/luxe brands in the following categories:
- Skincare (face and body)
- Color cosmetics
- Nail color and care
- Beauty devices
Excluded from this report are luxury personal care products that are used for regular hygiene and grooming such as:
- Soap, bath and shower products
- Shaving and hair removal products
- Antiperspirant and deodorant
- Oral care
"Luxury beauty brands find acceptance among most women, with broad use across demographic lines. While luxury often roots itself in iconic brand identities, the luxury beauty consumer continues to evolve. This necessitates that makers and marketers align with more modern perceptions of luxury, such as clean ingredients, ethical sourcing and manufacturing practices, and opportunities for personalization/customization."
- Shannon Romanowski, Director of Research
This Report looks at the following areas:
- Luxury beauty can’t rest on brand alone
- Luxury beauty is seen as overpriced
- Key 25-34 age group buying fewer luxury products
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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