Luxury Cars - China - June 2018
US $4,482.84 (Excl.Tax)Excl. Tax Buy Now
“Chinese luxury car buyers have divided opinions towards cabin interior designs. Although they will welcome creative designs, they fail to reach an agreement on a specific direction. 30-39-year-olds prefer those sophisticated cabin designs having a driver-facing central console and real buttons; while younger generations prefer simple and clear central consoles and touchscreens. Door panel design is worth highlighting in car commercials, given that the layout of control buttons on doors receives the highest mention rate among all the interior design features.”
– Aaron Guo, Associate Director of Research
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