Luxury Cars - China - June 2019
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This report covers 555 luxury car owners and 1,684 intended luxury car buyers. Therefore, this report not only investigates luxury cars, but also consumers’ luxury car purchasing intention.
Mintel defines luxury cars by brand. In total 13 brands are defined as luxury car brands, namely Audi, Mercedes-Benz, BMW, Porsche, Cadillac, Lincoln, Tesla, Lexus, Infiniti, Acura, Land Rover, Jaguar and Volvo.
Market size and market share are calculated based on the domestic sales (including imports) of the passenger cars of these brands.
Mintel set minimum thresholds on the monthly household income of respondents in order to better investigate the purchasing behaviours and the attitudes of luxury car owners and potential buyers. Tier one city respondents with monthly household income lower than RMB 20,000 and tier two and three city respondents with monthly household income below RMB 18,000 were screened out.
“The growth of the luxury car market reflects consumers’ upgrading demands, which introduces higher requirements for luxury car brands. At the same time, the female market is gaining more attention. Opportunities are seen in meeting women’s needs for more tailored interior design, and understanding how to enhance brand perception towards luxury brands when communicating to general car owners with upgrading needs about exclusive, leading technology and long brand history.”
- Terence Zhou, Research Analyst
This report will look at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.