Luxury Cars - China - June 2019
Covered in this report
This report covers 555 luxury car owners and 1,684 intended luxury car buyers. Therefore, this report not only investigates luxury cars, but also consumers’ luxury car purchasing intention.
Mintel defines luxury cars by brand. In total 13 brands are defined as luxury car brands, namely Audi, Mercedes-Benz, BMW, Porsche, Cadillac, Lincoln, Tesla, Lexus, Infiniti, Acura, Land Rover, Jaguar and Volvo.
Market size and market share are calculated based on the domestic sales (including imports) of the passenger cars of these brands.
Mintel set minimum thresholds on the monthly household income of respondents in order to better investigate the purchasing behaviours and the attitudes of luxury car owners and potential buyers. Tier one city respondents with monthly household income lower than RMB 20,000 and tier two and three city respondents with monthly household income below RMB 18,000 were screened out.
“The growth of the luxury car market reflects consumers’ upgrading demands, which introduces higher requirements for luxury car brands. At the same time, the female market is gaining more attention. Opportunities are seen in meeting women’s needs for more tailored interior design, and understanding how to enhance brand perception towards luxury brands when communicating to general car owners with upgrading needs about exclusive, leading technology and long brand history.”
- Terence Zhou, Research Analyst
This report will look at the following areas:
- Marketing the stories behind the brand
- Building a greater audience via brand collaborations
- Promoting luxury experiences and luxury dreams
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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