Luxury Cars - US - October 2014
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- October 2014
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
“Luxury car sales have been strong, but seasoned marketers know that any brand is only as good as its next sale. Marketers have an opportunity to sustain the next generation of luxury buyers with impressive ongoing service, next-gen technology, and the possibility of a more comfortable car buying process.”– Ali Lipson, Category Manager – Retail & Apparel, Technology, Automotive
This report looks at the following questions:
The luxury car market is more than a niche segment of the auto industry: 2014 sales are expected to top 2.5 million units and account for 15.5% of all vehicles sold. Luxury vehicle sales are growing faster than the overall market and this segment represents significant growth opportunities. Luxury buyers are particular in their tastes and opinions. They desire specific features and want a car buying experience that is catered to these needs.
Readers of this report will gain an in-depth understanding of the luxury vehicle market and the consumers it serves. Topics include:
For the purposes of this report, Mintel has used the following definitions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.