Luxury Cars - US - October 2019
"Despite being a segment synonymous with power and style, consumers have seemingly lost interest in luxury vehicles. Generally speaking, consumers struggle to see luxury vehicles as good quality, even if they’re made with superior materials. And when it comes to classifying what makes a luxury vehicle, the brand of the automaker no longer carries any weight. The good news is that luxury automakers have the opportunity to regain control of the conversation and help consumers become reacquainted with what it truly means to be a luxury car brand."
- Hannah Keshishian, Automotive Analyst
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