Luxury for Gen Z - China - February 2020
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
“With the help of social media, especially WeChat and Weibo, the vast majority of Gen Zers now have a general idea about what luxury is, and even quite a few have such knowledge in and before high-school age. Although Gen Z is relatively new to the luxury world and has less disposable income, they have a strong desire to upgrade to luxury as they earn more, and they are willing to purchase on credit as well. Luxury beauty and accessories are good starting points. To seize the opportunities among Gen Z and cultivate a long-lasting relationship with them, brands should better communicate their unique stories, heritage and craftsmanship to Gen Zers in more straightforward yet engaging and interactive ways.”
– Summer Xia, Research Analyst
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.