Luxury Goods Retailing - International - August 2015
The concept of luxury goods is still highly subjective. It is usually obvious where a product is luxury and equally obvious where it isn’t, but there is a grey area that is more subjective. Take the Swatch group, for example. Swatch itself is clearly mass market and, while they are more upmarket, we think that Longines and Tissot are too. But Omega is a luxury brand, and one of the more desirable as well. Or look at Net-a-porter, in which Richemont has just sold a controlling interest to Yoox. Some of the brands are most definitely luxury brands (eg those from the Kering and Prada stables), but others are not. J Crew is a US mass market brand.
This report looks at the following areas:
- What are the prospects for luxury online?
- How can luxury brands leverage digital innovation?
- The changing face of luxury
- Has luxury gone ex-growth?
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