Luxury Marketing - China - November 2015
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
“With advancements in digital technology and marketers’ efforts in planning integrated marketing communication strategies, the scope for campaigns for luxury goods or services is seemingly unlimited. Crossover partnerships to create limited edition products, services or leisure activities inspired by luxury brands are flourishing in China. The key challenge is the impact of experiential marketing and brand extension on exclusivity.
In an era when affluent consumers are eager to act as opinion leaders in their social circles, charting new creative sources is the key direction for luxury brands, and has fuelled an entirely new approach to luxury marketing.”
– Esther Lau, Research Analyst
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.