Luxury Retailing - China - October 2014
"The luxury retail market in China has undergone significant changes in a short period of time, and continues to change rapidly. Growth has slowed down due to the government’s anti-extravagance campaign, forcing luxury brands to adapt their brand and product portfolios to better suit the diversifying needs of consumers."
– Matthew Crabbe, Director of Research, Asia-Pacific
This report covers the foloowing issues:
- Luxury in China: The cultural context
- The internet of luxury
- The Chinese luxury market not just in China
- Anti-luxury and the shift to "masstige"
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