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Luxury travel is typically associated with five-star accommodation and impeccable service. A tourism niche that goes hand in hand with a premium price tag, it was historically only accessible to the very wealthy and generally the preserve of Westerners. Vast economic and socio-demographic changes across the globe, however, have made luxury travel available to millions of people from myriad countries. The growth in the consumption of high-end tourism is particularly evident in Asia.

According to the United Nations World Tourism Organization (UNWTO), the Asia-Pacific region has one of the fastest-growing tourism markets in the world: international arrivals were 19.8% higher in number in 2011 than they were in 2007, while international tourism receipts in the region grew by 54.9% over the same period. Much of this growth was intra-regional, with the significant increase in tourism expenditure highlighting the burgeoning demand for luxury tourism across the continent.

After illustrating the growing demand for luxury tourism on both a global and Asia-specific scale, this report considers the demographics and demands of luxury travellers in Asia. It examines Asia as a luxury travel destination, including places popular with high-end visitors, luxurious transport and deluxe accommodation. The promotion of luxury travel, the role of luxury branding and quintessential luxury travel experiences in Asia are also analysed. This report also assesses the role of the specialist travel agent operating at the top end of the Asian tourism market, as well as current and future trends in Asia’s luxury travel industry, including the development of niche products and emerging destinations.

The rapid expansion of luxury travel in Asia has been accompanied by a greater sophistication among high-yield tourists and an expectation of quality in every aspect of travel, from the first contact with a travel agent and transport through to accommodation, dining and activities. These developments have manifested themselves in various ways, including a heightened demand for tailor-made itineraries/bespoke travel and exclusive once-in-a-lifetime experiences like navigating China’s Yangtze River on a luxury river cruiser. This kind of holiday provides affluent tourists in Asia with lasting memories and what analysts commonly refer to as ‘conversational currency’. Another key development within Asia’s luxury travel industry is the growing desire for and provision of added value (for example kids stay or eat free offers).

In its consideration of what comes next for luxury travel in Asia, this report also examines the future growth potential in this market by looking at both forecasts for international arrivals to 2030 and the predicted rapid growth in Asia’s middle classes and ‘high net worth individuals’ (HNWIs).


Liqueurs - UK - January 2012

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What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Data Sources

      • Overview

        • Defining luxury travel
          • Different grades of luxury
            • Luxury travel in the context of global tourism
              • International arrivals and receipts
                • Figure 1: Global international arrivals by UNWTO regions, 2007-13
                • Figure 2: Global international tourism receipts by UNWTO regions, 2007-13
              • Growth in the pool of luxury travellers
                • Figure 3: HNWIs* by region, 2007-13
                • Figure 4: Wealth distribution of HNWIs* by region, 2007-13
            • Luxury Travel in Asia

                • Figure 5: Defining Asia, 2013
              • A growing market
                • Figure 6: Asia's 10 largest economies by GDP, 2007-13
                • Figure 7: Real GDP growth in Asia's 10 largest economies, 2007-13
                • Figure 8: Travellers from Asia Pacific, 2007-13
                • Figure 9: International arrivals in Asia by region, 2007-13
                • Figure 10: International tourism receipts in Asia by region, 2007-13
              • Increasingly affluent populations
                • Figure 11: Asian HNWI population by country, 2007-13
                • Figure 12: Asian HNWI wealth distribution by country, 2007-13
            • Luxury Travellers in Asia

                • Socio-demographics of the luxury traveller
                  • The luxury business traveller
                    • The importance of Asian travellers
                    • Key Luxury Destinations in Asia

                        • Figure 13: International arrivals in selected Asian countries, 2007-13
                        • Figure 14: International tourism receipts in selected Asian countries, 2007-13
                      • North East Asia
                        • China
                          • Hong Kong
                            • Japan
                              • South East Asia
                                • Indonesia
                                  • Malaysia
                                    • Singapore
                                      • Thailand
                                        • South Asia
                                          • India
                                          • Luxury Travel Products in Asia

                                              • Transport
                                                • Accommodation
                                                  • Industry insight: Paul Kerr, CEO, Small Luxury Hotels of the World
                                                    • Niches in Asia’s luxury tourism market
                                                      • Industry insight: Sharon Codner, regional spa director (Asia), Peninsula Hotels
                                                        • Luxury travel agents
                                                          • Industry insight: Rob Pendleton, CEO, AdventureTemples & Pendleton Global Ltd
                                                          • Trends in Luxury Travel in Asia

                                                            • An increasingly competitive market
                                                              • Internet-savvy travellers
                                                                • Figure 15: Internet penetration rates in selected countries, 2010 & 2011
                                                              • Authentic experience-driven travel
                                                              • What Next?

                                                                  • Figure 16: UNWTO international arrivals forecast, 2020 and 2030
                                                                  • Figure 17: HNWI population by region, 2012 and 2022
                                                                  • Figure 18: HNWI population in selected Asian countries, 2012 and 2022
                                                                  • Figure 19: Price competitiveness in the travel & tourism industry, Asia, 2013

                                                              About the report

                                                              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                              • The Consumer

                                                                What They Want. Why They Want It.

                                                              • The Competitors

                                                                Who’s Winning. How To Stay Ahead.

                                                              • The Market

                                                                Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                              • The Innovations

                                                                New Ideas. New Products. New Potential.

                                                              • The Opportunities

                                                                Where The White Space Is. How To Make It Yours.

                                                              • The Trends

                                                                What’s Shaping Demand – Today And Tomorrow.

                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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