Made to Order Smoothies - US - April 2019
Covered in this report
The report looks at consumers’ consumption behaviour, attitudes towards the leading brands in the Western-style fast food market and expectations of the food and drinks. Western-style fast food restaurants refer to those that have a restricted or set menu, provide limited table service and offer takeaway which accounts for a significant proportion of turnover. Takeaway revenue is counted if it’s part of a Western-style fast food restaurant. Market value is based on expenditure including sales tax in these outlets; market volume is based on the number of outlets.
"Smoothies are a healthy menu item staple, and their popularity is continuing to grow. With more smoothie choices than ever for consumers to choose from, operators must target specific occasions and offer ingredients with strong functional claims to stand out from competitors, including retail. Moving beyond a one-size-fits-all approach and allowing for customization of smoothie ingredients is also a significant opportunity for operators to appeal to consumers’ unique lifestyle needs."
- Hannah Spencer, Foodservice Analyst
This Report looks at the following areas:
- MTO smoothie purchases remain low among older generations
- High sugar content, calories, and cost are significant barriers
- MTO smoothie consumption is on the rise
- Functional ingredients appeal to Millennials
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