Made to Order: Smoothies - US - March 2015
“Foodservice operators who focus primarily on smoothies are experiencing competition from brands that are not smoothie-centric, retail products, and consumers preparing their own smoothies at home. Operators need to show consumers their products have value, by offering fresh ingredients, produce that consumers may find hard to source, or items that are more expensive at home. Further, they have the advantage that their freshly made, easily customizable beverages retain the taste and nutritional properties only available in fresh produce.
– Julia Gallo-Torres, Sr. Food and Drink/Foodservice Analyst
This report looks at the following areas:
- Making customized smoothies at home helps consumers save money and time
- Consumers need to eat more nutrient-dense foods
- Older consumers miss out on smoothies for energy and better health
Consumers are turning to smoothies for a variety of reasons; as an indulgent treat, a healthy meal replacement, and as a refreshing snack. Smoothies are easy to eat on-the-go, fitting in with today’s consumer’s busy lifestyle. One of the biggest appeals about smoothies is that they are highly customizable. They can feature a variety of bases and flavors and be tailored with a variety of ingredients, such as yogurt, ice cream, fruit, nuts, vegetables, herbs, ingredients for energy, vitamins, minerals, candy, and other inclusions that add excitement and variety to this versatile beverage.
As consumers increasingly snack on-the-go, their interest in smoothies and shakes has increased. Smoothies and shakes can help consumers reach their nutritional and weight goals, or they can be indulgent. It’s this flexibility, coupled with portability, that has made them so popular. This report explores opportunities that smoothies and shakes present within the foodservice space, such as smoothie shops, juice bars, and restaurants. It offers information about the current marketplace, competitive influences, nutritional concerns, consumer behaviors and attitudes toward smoothies, opportunities to reach new consumers, retail products, and smoothie trends on the menu.
The report also focuses on smoothie and shake menu trends, flavors consumers like by season, and associated consumer survey analysis of smoothie purchase behavior at restaurants and corresponding attitudes. Menu analysis of smoothie and shake items specific to the restaurant industry is provided using Mintel Menu Insights.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.