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Description

Description

Covered in this report

This report covers the full spectrum of consumer magazine segments, including interest-specific, women’s glossy monthly, women’s weekly, women’s general interest, celebrity, news and current affairs, free, men’s monthly lifestyle and men’s weekly lifestyle.

The scope of this report covers both print and digital magazines. Digital magazines can be purchased and read through a subscription service such as Prime Reading, through dedicated title-specific apps or through a web browser

“The magazine market continues to see a decline in circulation, with digital growth failing to offset declining print sales. With such a wealth of free content available online, magazines must offer exclusive, curated content, while current affairs titles must emphasise trust and fact-checking to gain trust often lacking on social media. For strong magazine brands, there are opportunities to boost revenue by moving into new markets, such as podcasting and events.”

– Matt King, Category Director – Technology and Media

This report examines the following issues:

  • There remains a market for print but environmental standards are vital
  • Expanding magazine brands into new markets is key for success

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Little respite as print circulation falls nearly 7% in 2019
              • Figure 1: Forecast volume of UK print magazine circulation, 2014-24
            • Top ten paid print magazines all experience declines in 2019
              • Subscription platforms could help drive the digital magazine market
                • Companies and brands
                  • Apple launches News+ magazine subscription service in the UK
                    • Meghan Markle guest edits Vogue
                      • The Face magazine relaunches for 2019
                        • Leading football magazine FourFourTwo launches podcast
                          • The consumer
                            • Seven in 10 people have read a magazine in the last 6 months
                              • Figure 2: Magazine reading formats, August 2019
                            • Interest-specific titles are most popular in a crowded magazine market
                              • Figure 3: Magazine readership by any format (NET), August 2019
                            • Food titles lead the interest-specific magazine segment
                              • Figure 4: Interest-specific magazines read in the last six months, August 2019
                            • Latest news and product details are key to interest-specific titles
                              • Figure 5: Most valued content in interest-specific magazines, August 2019
                            • Single issue purchasing is twice as popular as print subscriptions
                              • Figure 6: Print magazine purchasing, August 2019
                            • Subscriptions are more prominent when it comes to digital
                              • Figure 7: Digital magazine purchasing, August 2019
                            • Six in 10 magazine readers are reading at least once a week
                              • Figure 8: Magazine reading frequency, August 2019
                            • Most people enjoy reading print magazines rather than digital
                              • Figure 9: Attitudes towards magazines, August 2019
                            • Podcasts and live events offer new opportunities for magazines to leverage their brands
                              • Figure 10: Attitudes of magazine readers
                            • What we think
                            • Issues and Insights

                              • There remains a market for print but environmental standards are vital
                                • The facts
                                  • The implications
                                    • Expanding magazine brands into new markets is key for success
                                      • The facts
                                        • The implications
                                        • The Market – What You Need to Know

                                          • Little respite as print circulation falls nearly 7% in 2019
                                            • Top ten paid print magazines all experience declines in 2019
                                              • Supermarkets dominate the free magazine market
                                                • Take a Break leads the declining women’s weekly segment
                                                  • Subscription platforms could help drive the digital magazine market
                                                  • Market Size and Forecast

                                                    • Little respite as print circulation falls nearly 7% in 2019
                                                      • Figure 11: Forecast volume of UK print magazine circulation, 2014-24
                                                      • Figure 12: Forecast volume of UK print magazine circulation, 2014-24
                                                    • Forecast methodology
                                                    • Market Segmentation

                                                      • Top ten paid print magazines all experience declines in 2019
                                                        • Figure 13: Average circulation for top ten paid UK print magazines, six months to month end, 2017-19
                                                      • Supermarkets dominate the free magazine market
                                                        • Figure 14: Average circulation for top five free UK print magazines, six months to month end, 2017-19
                                                      • Take a Break leads the declining women’s weekly segment
                                                          • Figure 15: Average circulation top five women’s weekly print magazines, six months to month end, 2017-19
                                                        • Men’s Health under rising pressure as circulation falls nearly 22%
                                                          • Figure 16: Average circulation top five men’s lifestyle print magazines, six months to month end, 2017-19
                                                        • Strong growth for The Week Junior shows potential among Gen Z
                                                          • Figure 17: Average circulation top five UK news and current affairs print magazines, six months to month end, 2017-19
                                                        • Marie Claire ends print edition to focus solely on digital publication
                                                          • Subscription platforms could help drive the digital magazine market
                                                            • Figure 18: Average circulation for top ten UK digital magazines, six months to month end, 2017-19
                                                            • Figure 19: Paid digital subscriptions, June 2018 and 2019
                                                        • Companies and Brands – What You Need to Know

                                                          • Apple launches News+ magazine subscription service in the UK
                                                            • Meghan Markle guest edits Vogue
                                                              • The Face magazine relaunches for 2019
                                                                • Leading football magazine FourFourTwo launches podcast
                                                                  • Future acquires TI Media in £140 million deal
                                                                    • Take a Break has the highest recent readership of brands analysed
                                                                      • Total Film appeals to a younger, more affluent readership
                                                                      • Launch Activity and Innovation

                                                                        • Apple launches News+ magazine subscription service in the UK
                                                                          • Figure 20: Apple’s News+ magazine subscription service
                                                                        • Meghan Markle guest edits Vogue
                                                                          • Figure 21: Vogue’s September edition edited by Meghan Markle
                                                                        • Magazines risk jeopardising advertising revenue with offensive content
                                                                          • Figure 22: Stop Funding Hate’s impact on advertisers
                                                                        • The Face magazine relaunches for 2019
                                                                          • Leading football magazine FourFourTwo launches podcast
                                                                            • Future acquires TI Media in £140 million deal
                                                                              • Immediate Media acquires events firms to leverage magazine brands
                                                                                • Big Issue North expands with quarterly publication
                                                                                  • Platinum magazine launched to target women over 55
                                                                                  • Brand Research – Women’s Magazines

                                                                                      • Brand map
                                                                                        • Figure 23: Attitudes towards and usage of selected brands, September 2019
                                                                                      • Key brand metrics
                                                                                        • Figure 24: Key metrics for selected brands, September 2019
                                                                                      • Brand attitudes: Market leader Take a Break deemed most innovative
                                                                                        • Figure 25: Attitudes, by brand, September 2019
                                                                                      • Brand personality: A more ethical approach is benefitting Women’s Weekly
                                                                                        • Figure 26: Brand personality – macro image, September 2019
                                                                                      • Women’s Weekly is seen as more credible while Chat risks being deemed intrusive
                                                                                        • Figure 27: Brand personality – micro image, September 2019
                                                                                      • Brand analysis
                                                                                        • That’s Life magazine is struggling for brand awareness
                                                                                          • Figure 28: User profile of That’s Life, September 2019
                                                                                        • Take a Break has the highest recent readership
                                                                                          • Figure 29: User profile of Take a Break, September 2019
                                                                                        • Woman’s Weekly has an older readership who deem it more credible
                                                                                          • Figure 30: User profile of Woman’s Weekly, September 2019
                                                                                        • Chat has the lowest trust levels of the brands analysed
                                                                                          • Figure 31: User profile of Chat, September 2019
                                                                                      • Brand Research – TV & Film Magazines

                                                                                          • Brand map
                                                                                            • Figure 32: Attitudes towards and usage of selected brands, September 2019
                                                                                          • Key brand metrics
                                                                                            • Figure 33: Key metrics for selected brands, September 2019
                                                                                          • Brand attitudes: Market leader TV Choice deemed the best value
                                                                                            • Figure 34: Attitudes, by brand, September 2019
                                                                                          • Brand personality: Empire has a more exclusive brand image
                                                                                            • Figure 35: Brand personality – macro image, September 2019
                                                                                          • Total Film is more aspirational than the other magazines analysed
                                                                                            • Figure 36: Brand personality – micro image, September 2019
                                                                                          • Brand analysis
                                                                                            • Total Film appeals to a younger, more affluent readership
                                                                                              • Figure 37: User profile of Total Film, September 2019
                                                                                            • TV Choice struggles for differentiation
                                                                                              • Figure 38: User profile of TV Choice, September 2019
                                                                                            • Empire is appealing to younger readers with its exclusivity
                                                                                              • Figure 39: User profile of Empire, September 2019
                                                                                            • Radio Times’ longevity has instilled trust among an older readership
                                                                                              • Figure 40: User profile of Radio Times, September 2019
                                                                                          • The Consumer – What You Need to Know

                                                                                            • Seven in 10 people have read a magazine in the last six months
                                                                                              • Interest-specific titles are most popular in a crowded magazine market
                                                                                                • Food titles lead the interest-specific magazine segment
                                                                                                  • Single issue purchasing is twice as popular as print subscriptions
                                                                                                    • Six in 10 magazine readers are reading at least once a week
                                                                                                      • Three in 10 think men and women’s magazines are bad for mental health
                                                                                                        • Most people enjoy reading print magazines rather than digital
                                                                                                          • Four in 10 people agree print magazines are bad for the environment
                                                                                                            • Podcasts and live events offer new opportunities for magazines to leverage their brands
                                                                                                            • Magazine Readership by Genre and Format

                                                                                                              • Seven in 10 people have read a magazine in the last six months
                                                                                                                  • Figure 41: Magazine reading formats, August 2019
                                                                                                                • Half of magazine readers have read free titles in the last six months
                                                                                                                  • Interest-specific titles are most popular in a crowded magazine market
                                                                                                                    • Figure 42: Magazine readership by any format (NET), August 2019
                                                                                                                  • Free and interest-specific magazines are mostly read in print form
                                                                                                                    • Figure 43: Magazine readership, by genre and format, August 2019
                                                                                                                • Interest-specific Magazines

                                                                                                                  • Food titles lead the interest-specific magazine segment…
                                                                                                                    • …but sports titles are most popular among men
                                                                                                                      • Increasing focus on interests rather than gender norms
                                                                                                                        • Figure 44: Interest-specific magazines read in the last six months, August 2019
                                                                                                                      • Latest news and product details are key to interest-specific titles
                                                                                                                          • Figure 45: Most valued content in interest-specific magazines, August 2019
                                                                                                                      • Magazine Purchasing Process

                                                                                                                        • Single issue purchasing is twice as popular as print subscriptions
                                                                                                                          • Figure 46: Print magazine purchasing, August 2019
                                                                                                                        • Subscriptions are more prominent when it comes to digital
                                                                                                                          • Figure 47: Digital magazine purchasing, August 2019
                                                                                                                        • Half of people reading magazine websites/apps are paying for content
                                                                                                                          • Figure 48: Magazine website/app purchasing, August 2019
                                                                                                                      • Frequency of Magazine Reading

                                                                                                                        • Six in 10 magazine readers are reading at least once a week
                                                                                                                          • Figure 49: Magazine reading frequency, August 2019
                                                                                                                        • 25-34 year olds are the most frequent magazine readers
                                                                                                                          • Figure 50: Frequency of magazine reading, by age, August 2019
                                                                                                                        • Seven in 10 parents of under 18s read magazines at least once a week
                                                                                                                          • Figure 51: Frequency of magazine reading, by parental status, August 2019
                                                                                                                      • Attitudes towards Magazines

                                                                                                                        • Three in 10 think men and women’s magazines are bad for mental health
                                                                                                                          • Most people enjoy reading print magazines rather than digital
                                                                                                                            • Figure 52: Attitudes towards magazines, August 2019
                                                                                                                          • Four in 10 people agree print magazines are bad for the environment
                                                                                                                            • Podcasts and live events offer new opportunities for magazines to leverage their brands
                                                                                                                              • Figure 53: Attitudes of magazine readers, August 2019
                                                                                                                            • Magazine websites are driving product sales among young dual parent families
                                                                                                                              • Figure 54: Attitudes towards magazines – CHAID – Tree output, August 2019
                                                                                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                              • Abbreviations
                                                                                                                                • Consumer research methodology
                                                                                                                                  • CHAID analysis Methodology
                                                                                                                                    • Figure 55: Attitudes towards magazines – CHAID – Table output, August 2019
                                                                                                                                • Appendix - Market Size and Forecast

                                                                                                                                  • Market Forecast
                                                                                                                                    • Figure 56: Forecast volume of UK print magazine circulation, 2019-24
                                                                                                                                  • Forecast Methodology

                                                                                                                                  This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                                                                  • Market

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                                                                                                                                  • Consumer

                                                                                                                                    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                                                                  • Brand/Company

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                                                                                                                                  • Data

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                                                                                                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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