Magazines - UK - June 2012
US $2,490.56 (Excl.Tax)Excl. Tax Buy Now
“Digital expansion offers clear attractions for publishers, including the opportunity to reach new (often younger) customers and international markets. The pace of digitalisation is likely to remain very uneven, with a concentration of resources in areas where interest is already proven: urban ABC1s, especially men, under the age of 35. Some groups of readers may require a complete redesign for tablet magazines, with the full complement of interactivity and gimmicks, bells and whistles and may be prepared to pay more; others may prefer replica versions (at lower prices than the print version).”
– John Worthington, Senior Analyst
Some questions answered in this report include:
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What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
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Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.