Magazines - UK - June 2013
“Publishers need to look beyond traditional print-style purchasing models and explore non-traditional methods that will perform better in a digital environment. For example, readers could have the option to unlock content article by article for small sums of money, or through credits earned through watching adverts, sharing content on social media or persuading a friend to spend money or subscribe.”
– Harry Segal, Research Analyst
Some questions answered in this report include:
- How can publishers improve digital penetration among older consumers?
- How can publishers better monetise their digital content?
- What can publishers do to maintain or improve print circulation?
- How will the continuing shift towards digital affect the free print magazine market?
Digital channels generated 15% of consumer magazine publisher revenue in 2012, up from 8% in 2011, according to the Professional Publishers Association’s Publishing Futures survey. The transition has been fuelled by the release of low-cost tablets and the entry of Google Play Magazines into the digital magazine market. However, many consumers still appear resistant to the transition to digital and consumer willingness to spend money on digital content remains particularly low.
This report investigates consumer attitudes towards print and digital magazines and explores market size, segmentation and share as well as key drivers behind change in the market. This report also provides an overview of key publishers and innovations in the industry.
This report covers the full spectrum of consumer magazine segments including interest-specific, women’s glossy monthly, women’s weekly, women’s general interest, celebrity, news and current affairs, free, men’s monthly lifestyle and men’s weekly lifestyle.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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