Magazines - UK - June 2015
"With print circulation continuing its decline, magazine publishers are exploring ways of monetising their still powerful brands by diversifying their platform options. Alongside their centrepiece print and digital editions, publishers are focusing on the opportunities presented by apps, websites, e-commerce, events, data-gathering and advertising technology."
- Rebecca McGrath, Research Analyst
This report discusses the following key topics:
- Leveraging the magazine brand
- Evolving digital magazines
- Keeping content quality at the forefront
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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