Major Domestic Appliances - UK - April 2017
“Few consumer sectors enjoy the pace of innovation and change that characterises the market for major domestic appliances. Better functionality, better energy efficiency and water savings rank among the advances in recent years and this has transformed choices. But arguably the greatest change is poised to take off as suppliers develop smart connected appliances. Consumers are most interested in developments that could save them money on utility bills or call-out charges for repairs, but there is a hurdle to overcome, as most connected appliances command a hefty price premium which consumers appear reluctant to pay for.”
– Jane Westgarth, Senior Market Analyst
This Report answers the following key questions:
- Which features of smart appliances capture the attention of shoppers?
- Are physical stores redundant now that online shopping has been adopted by so many?
- What next for design of major domestic appliances?
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