Major Sporting Events - UK - January 2020
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This report focuses on UK adults’ experience of and interest in major sporting events, whether through attendance in person, viewing on television or consumption of other media content. Major events are defined as international competitions that rotate between venues, with hosting rights typically allocated through a bidding process, such as World Cups or European Championships. Major domestic events staged annually at the same venue (eg Grand National, F1 British Grand Prix etc) are excluded. Analysis of these events can be found in Mintel’s Spectator Sports series of reports.
“Strong public interest in major sporting events will take on a wider significance in the coming decade as the UK seeks to use its status as a top tier sports host to promote post-Brexit Britain on the global stage.”
– David Walmsley, Senior Leisure Analyst
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