Malaysia Outbound - November 2015
“Malaysian outbound travellers are value-seekers; they are always on the lookout for deals. They do not travel as extensively as their richer Singaporean neighbours, but this is a market with a lot of room for growth. Malaysia is being steered to become a high-income economy, and the number of middle-class consumers is forecast to increase, underscoring the immense potential this emerging market has.”
- Jessica Kelly, Senior Tourism Analyst
This report looks at the following areas:
- What is the current size of Malaysia’s outbound tourism market?
- What are the future growth predictions for Malaysia’s outbound tourism market?
- What are the macro-economic and industry factors shaping dynamic growth in Malaysia’s outbound market?
- How are the infiltration of digital technology and low-cost carriers (LCCs) transforming Malaysia’s outbound market potential?
- Who is the Malaysian outbound traveller?
What you get
What's included
- Consumer Attitudes and Behaviour
- Market data
- Competitive analysis
- Risks and Opportunities
- What’s Next
- Market Trends
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
-
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
-
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
-
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
-
Data
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Succeed
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Instant Access
Buy now and you'll have instant access to the information you need to make the right decisions.
Opportunities
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
Trusted
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.
Table of contents
Introduction
Data Sources
Market Drivers
- Population
- Figure 1: Mid-year population of Malaysia, 1950-2050
- Figure 2: Mid-year population of Malaysia, by gender & age groups, 2015 & 2050
- Economy
- Figure 3: Key economic indicators for Malaysia, 2008-15
- Exchange rates
- Figure 4: Exchange rate between the Malaysian Ringgit & selected major currencies, 2008-14
- Tourism balance
- Figure 5: Tourism balance of Malaysia, 2008-14
- Population
Outbound Tourism
- Arrivals
- Figure 6: Outbound arrivals from Malaysia, 2008-15
- Destinations
- Figure 7: Outbound arrivals from Malaysia, by selected destinations, 2008-14
- Arrivals
Market Characteristics
- Pre-booking behaviour and booking methods
- Demographics
- Purpose of visit
- Expenditure
- Length of stay
- Seasonality
Transport
- Air
- Airports
- International traffic
- Figure 8: International terminal passengers in Malaysia, 2008-14
- Airlines
- Figure 9: International airlines with more than a 1% share at KLIA, 2014
- Road
- Rail
- Sea
Accommodation
Tour Operators and Travel Agencies
What Next?
- Figure 10: Forecast outbound traffic from Malaysia, 2015-25
Malaysia Outbound - November 2015