Malaysia Outbound - November 2015
“Malaysian outbound travellers are value-seekers; they are always on the lookout for deals. They do not travel as extensively as their richer Singaporean neighbours, but this is a market with a lot of room for growth. Malaysia is being steered to become a high-income economy, and the number of middle-class consumers is forecast to increase, underscoring the immense potential this emerging market has.”
- Jessica Kelly, Senior Tourism Analyst
This report looks at the following areas:
- What is the current size of Malaysia’s outbound tourism market?
- What are the future growth predictions for Malaysia’s outbound tourism market?
- What are the macro-economic and industry factors shaping dynamic growth in Malaysia’s outbound market?
- How are the infiltration of digital technology and low-cost carriers (LCCs) transforming Malaysia’s outbound market potential?
- Who is the Malaysian outbound traveller?
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Table of contents
Introduction
Data Sources
Market Drivers
- Population
- Figure 1: Mid-year population of Malaysia, 1950-2050
- Figure 2: Mid-year population of Malaysia, by gender & age groups, 2015 & 2050
- Economy
- Figure 3: Key economic indicators for Malaysia, 2008-15
- Exchange rates
- Figure 4: Exchange rate between the Malaysian Ringgit & selected major currencies, 2008-14
- Tourism balance
- Figure 5: Tourism balance of Malaysia, 2008-14
- Population
Outbound Tourism
- Arrivals
- Figure 6: Outbound arrivals from Malaysia, 2008-15
- Destinations
- Figure 7: Outbound arrivals from Malaysia, by selected destinations, 2008-14
- Arrivals
Market Characteristics
- Pre-booking behaviour and booking methods
- Demographics
- Purpose of visit
- Expenditure
- Length of stay
- Seasonality
Transport
- Air
- Airports
- International traffic
- Figure 8: International terminal passengers in Malaysia, 2008-14
- Airlines
- Figure 9: International airlines with more than a 1% share at KLIA, 2014
- Road
- Rail
- Sea
Accommodation
Tour Operators and Travel Agencies
What Next?
- Figure 10: Forecast outbound traffic from Malaysia, 2015-25
Malaysia Outbound - November 2015