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“Malaysian outbound travellers are value-seekers; they are always on the lookout for deals. They do not travel as extensively as their richer Singaporean neighbours, but this is a market with a lot of room for growth. Malaysia is being steered to become a high-income economy, and the number of middle-class consumers is forecast to increase, underscoring the immense potential this emerging market has.”
- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • What is the current size of Malaysia’s outbound tourism market?
  • What are the future growth predictions for Malaysia’s outbound tourism market?
  • What are the macro-economic and industry factors shaping dynamic growth in Malaysia’s outbound market?
  • How are the infiltration of digital technology and low-cost carriers (LCCs) transforming Malaysia’s outbound market potential?
  • Who is the Malaysian outbound traveller?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
          • Figure 1: Mid-year population of Malaysia, 1950-2050
          • Figure 2: Mid-year population of Malaysia, by gender & age groups, 2015 & 2050
        • Economy
          • Figure 3: Key economic indicators for Malaysia, 2008-15
        • Exchange rates
          • Figure 4: Exchange rate between the Malaysian Ringgit & selected major currencies, 2008-14
        • Tourism balance
          • Figure 5: Tourism balance of Malaysia, 2008-14
      • Outbound Tourism

        • Arrivals
          • Figure 6: Outbound arrivals from Malaysia, 2008-15
        • Destinations
            • Figure 7: Outbound arrivals from Malaysia, by selected destinations, 2008-14
        • Market Characteristics

            • Pre-booking behaviour and booking methods
              • Demographics
                • Purpose of visit
                  • Expenditure
                    • Length of stay
                      • Seasonality
                      • Transport

                          • Air
                            • Airports
                              • International traffic
                                • Figure 8: International terminal passengers in Malaysia, 2008-14
                              • Airlines
                                  • Figure 9: International airlines with more than a 1% share at KLIA, 2014
                                • Road
                                  • Rail
                                    • Sea
                                    • Accommodation

                                      • Tour Operators and Travel Agencies

                                        • What Next?

                                            • Figure 10: Forecast outbound traffic from Malaysia, 2015-25

                                        About the report

                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                        • The Consumer

                                          What They Want. Why They Want It.

                                        • The Competitors

                                          Who’s Winning. How To Stay Ahead.

                                        • The Market

                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                        • The Innovations

                                          New Ideas. New Products. New Potential.

                                        • The Opportunities

                                          Where The White Space Is. How To Make It Yours.

                                        • The Trends

                                          What’s Shaping Demand – Today And Tomorrow.

                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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