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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Travel and Tourism - Malaysia market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

  • Why is the government aiming to increase the per-capita gross national income (GNI) by 2020?
  • What outbound market has accounted for an increase in arrivals to South East Asia in recent years?
  • Why is travelling by air becoming more popular with inbound visitors to Malaysia?
  • Why was there a drop in foreign arrivals in 2015?

Expert analysis from a specialist in the field

Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Malaysia offers visitors good value for money and its tourism sector is considered to be among the most competitive in the world. The World Economic Forum [WEF] in its Travel & Tourism Competitive Index 2017, ranked Malaysia 26th on a list of 136 nations – putting it ahead of destinations with similar tourism offerings such as Taiwan (ranked 30th) and Thailand (34th). Jessica Kelly
Senior Tourism Analyst


What's included

What's included

Table of contents

Table of contents

  1. Malaysia: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • The Malay Peninsula (Western Malaysia)
                  • Kuala Lumpur
                    • Malacca
                      • Penang
                        • The islands
                          • Eastern Malaysia (Borneo)
                          • Tourism and the Economy

                              • The role of tourism in the economy
                                • Figure 1: International tourism receipts, 2013-17
                              • A competitive tourism market
                                • Impact of the travel and tourism economy on GDP and jobs
                                  • Figure 2: Direct contribution of travel & tourism economy to GDP & to employment, 2013-17
                                • What will the next decade bring?
                                • Arrivals

                                  • International
                                    • South East Asia: a prime destination
                                      • Figure 3: International tourist arrivals to South East Asia, 2013-17
                                    • Malaysia’s share of international arrivals
                                      • Figure 4: Tourist arrivals to Malaysia, 2013-17
                                      • Figure 5: Top 10 source markets, 2015-17
                                    • Domestic
                                    • Market Characteristics

                                      • International
                                        • Purpose of visit
                                          • Seasonality
                                            • Figure 6: Monthly international tourist arrivals showing seasonality, 2016 & 2017
                                          • Length of stay
                                            • Domestic
                                              • Purpose of visit
                                                • Seasonality
                                                  • Length of stay
                                                  • Transport

                                                    • Air
                                                      • Figure 7: Tourist arrivals by mode of transport, 2015-17
                                                    • Air
                                                      • Open skies
                                                        • Malaysian gateways
                                                          • Figure 8: Busiest airports in Malaysia by passenger traffic, 2013-17
                                                        • Road
                                                          • Rail
                                                            • Sea
                                                              • Malaysia’s cruise ports
                                                                • Figure 9: Passenger traffic at Port Klang (Kuala Lumpur), 2013-17
                                                            • Accommodation

                                                                • Foreign investment in property
                                                                  • Room stock and occupancy rates
                                                                    • New-builds and international brands
                                                                    • Tourism News

                                                                        • eVISA and a new App
                                                                          • Tourism associations
                                                                          • What Next?

                                                                            About the report

                                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                            • The Consumer

                                                                              What They Want. Why They Want It.

                                                                            • The Competitors

                                                                              Who’s Winning. How To Stay Ahead.

                                                                            • The Market

                                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                            • The Innovations

                                                                              New Ideas. New Products. New Potential.

                                                                            • The Opportunities

                                                                              Where The White Space Is. How To Make It Yours.

                                                                            • The Trends

                                                                              What’s Shaping Demand – Today And Tomorrow.

                                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.