Male Grooming and Personal Care Consumer - UK - July 2010
This is the first time that Mintel has examined men’s attitudes towards grooming and personal care. The report complements Mintel’s reports Men’s Grooming – UK, June 2010 and Men’s Fragrances – UK, September 2010 and examines how men’s attitudes towards the beauty and personal care industry can be built upon to drive interest in the sector and encourage continued product usage beyond employment and into retirement.
- Despite that 70% of men are worried about at least one aspect of their skin, just a third of men use face creams and lotions.
- Three in ten men believe that many beauty and personal care products are completely unnecessary. Messages to communicate a product’s benefits are not resonating , particularly with men on higher incomes and over the age of 55.
- One fifth of men are happy with the results of a product that they bought because of the claims it made. A greater proportion has been disappointed with the results however.
- New product innovation is out of step with men’s skincare needs and could be better tailored to the skincare concerns that men actually have.
- Employed men demonstrate higher interest in their appearance. Half of men who are not working admit to having little interest in beauty and personal care products. Almost four in ten men who are unemployed see them as unnecessary
- Almost three in ten men pay no attention to the claims of beauty and personal care products. However, men disbelieve more skincare claims than they believe.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Why buy from us?
Buy now and you'll have instant access to the information you need to make the right decisions.