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Description

Description

As interest in malt drinks wanes among Indian consumers, there are opportunities for new flavours, formats and positioning to keep interest in the category alive.

Rushikesh Aravkar, Food & Drink Analyst, India

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • [Graph] India: Malt drink consumption with a meal, by region, May 2018
  2. key trends

    • Key drivers
    • [Graph] APAC: Top markets, malt and other hot drinks, August 2015-July 2018
    • [Graph] India: Milk production volume, 2009-10 to 2016-17
    • Global trends and how they are playing out in India
  3. Consumer insights

    • Attributes associated with malt drinks
    • [Graph] India: Attributes associated with malt drinks, May 2018
    • [Graph] India: Agreement with malt drinks being comforting, May 2018
    • [Graph] India: Select health attributes associated with malt drinks, by agreement with 'A drink for when I'm not well', May 2018
    • [Graph] India: Select negative traits associated with malt drinks, by region, May 2018
    • Purchase motivators for malt drinks
    • [Graph] India: Purchase interest in kinds of malt drinks, May 2018
    • [Graph] India: Consumption of malt drinks, by household member, May 2018
    • [Graph] India: Top health-related claims, malt & other hot drinks, August 2015-July 2018
    • [Graph] India: Top health-related claims, baby food, August 2015-July 2018
    • [Graph] India: Interest in malt drinks as a meal replacement, by city tier, May 2018
    • [Graph] India: Interest in low-sugar variants of malt drinks, by socioeconomic group, May 2018
    • [Graph] India: Interest in a wider variety of flavours in malt drinks, by region, May 2018
    • [Graph] India: Top 15 flavours, malt and other hot drinks, August 2015-July 2018
  4. market application

    • Opportunities
    • [Graph] India: Interest in malt drinks in different formats, May 2018
    • [Graph] India: Top flavours in flavoured milk launches, August 2015-July 2018
    • Who's innovating?
    • [Graph] India: Growth of high-protein claim, malt & other hot drinks, August 2011-July 2018
    • [Graph] India: Monthly per capita expenditure on high-protein foods in urban areas, 2004-2012
    • Global innovators
  5. appendix

    • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

      About the report

      This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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