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Malt & Other Hot Drinks – Indian Consumer – 2018

As interest in malt drinks wanes among Indian consumers, there are opportunities for new flavours, formats and positioning to keep interest in the category alive.

Ranjana Sundaresan, Food & Drink Analyst, India

EXECUTIVE SUMMARY

KEY TRENDS

  • Key drivers
  • Global trends and how they are playing out in India

CONSUMER INSIGHTS

  • Attributes associated with malt drinks
  • Purchase motivators for malt drinks

MARKET APPLICATION

  • Opportunities
  • Who's innovating?
  • Global innovators

APPENDIX

MINTEL INDIAN CONSUMER - OTHER REPORTS AVAILABLE

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Table of contents

  1. executive summary

    • [Graph] India: Malt drink consumption with a meal, by region, May 2018
  2. key trends

    • Key drivers
    • [Graph] APAC: Top markets, malt and other hot drinks, August 2015-July 2018
    • [Graph] India: Milk production volume, 2009-10 to 2016-17
    • Global trends and how they are playing out in India
  3. Consumer insights

    • Attributes associated with malt drinks
    • [Graph] India: Attributes associated with malt drinks, May 2018
    • [Graph] India: Agreement with malt drinks being comforting, May 2018
    • [Graph] India: Select health attributes associated with malt drinks, by agreement with 'A drink for when I'm not well', May 2018
    • [Graph] India: Select negative traits associated with malt drinks, by region, May 2018
    • Purchase motivators for malt drinks
    • [Graph] India: Purchase interest in kinds of malt drinks, May 2018
    • [Graph] India: Consumption of malt drinks, by household member, May 2018
    • [Graph] India: Top health-related claims, malt & other hot drinks, August 2015-July 2018
    • [Graph] India: Top health-related claims, baby food, August 2015-July 2018
    • [Graph] India: Interest in malt drinks as a meal replacement, by city tier, May 2018
    • [Graph] India: Interest in low-sugar variants of malt drinks, by socioeconomic group, May 2018
    • [Graph] India: Interest in a wider variety of flavours in malt drinks, by region, May 2018
    • [Graph] India: Top 15 flavours, malt and other hot drinks, August 2015-July 2018
  4. market application

    • Opportunities
    • [Graph] India: Interest in malt drinks in different formats, May 2018
    • [Graph] India: Top flavours in flavoured milk launches, August 2015-July 2018
    • Who's innovating?
    • [Graph] India: Growth of high-protein claim, malt & other hot drinks, August 2011-July 2018
    • [Graph] India: Monthly per capita expenditure on high-protein foods in urban areas, 2004-2012
    • Global innovators
  5. appendix

    • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

      Malt & Other Hot Drinks – Indian Consumer – 2018

      £1,950.29 (Excl.Tax)