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Description

Description

Covered in this report

Germany, like many other Western nations, faces an obesity epidemic. Over half (53%) of German adults and a fifth (19%) of children/adolescents are classified as overweight or obese, with the share of obese adults continuing to rise.


The nation's weight issue comes, perhaps, as little surprise – only half (52%) of German adults claim to eat healthily on a regular basis and only around a quarter (25%) regularly exercise. Furthermore, the majority of consumers never keep track of calories, despite maintaining the balance between calories consumed and expended being a core pillar of weight management

There is an urgent need for concerted efforts by the government, businesses and brands to change people’s perceptions about what constitutes being healthy.

Heidi Lanschützer, Food & Drink Analyst, Germany

EXECUTIVE SUMMARY

  • Market context
  • Mintel predicts
  • What consumers want, and why
  • Opportunities

MARKET DRIVERS

WHAT CONSUMERS WANT, AND WHY

  • What efforts do Germans put into staying healthy?
  • Health and exercise
  • Healthy eating and drinking
  • Sleeping habits and relaxation
  • Sources people turn to for health-related advice
  • Habits to support mental/emotional wellbeing

APPENDIX

  • Appendix – products covered, abbreviations and consumer research methodology

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • [Graph] Germany: Trends in body mass index (BMI), 1999-2017
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: efforts people put into staying healthy, October 2019
    • [Graph] Germany: frequency of health-related habits (net), October 2019
    • [Graph] Germany: frequency of selected health-related habits (net), October 2019
    • [Graph] Germany: sources people turn to when looking for health-related advice, October 2019
    • [Graph] Germany: habits considered most important to support long-term mental/emotional wellbeing, October 2019
    • Opportunities
  2. market drivers

    • [Graph] Germany: Trends in body mass index (BMI), 1999-2017
    • [Graph] Germany: healthy eating habits, by age, Q4 2018
    • [Graph] Germany: per-capita consumption of pure alcohol among adults (15+), in litres, 1997-2006
  3. What consumers want, and why

    • What efforts do Germans put into staying healthy?
    • [Graph] Germany: selected health-related behaviours, by financial situation, October 2019
    • Health and exercise
    • [Graph] Germany: frequency of health-related habits (net), October 2019
    • [Graph] Germany: share of people who exercise, by age group, October 2019
    • Healthy eating and drinking
    • Sleeping habits and relaxation
    • Sources people turn to for health-related advice
    • [Graph] Germany: sources people turn to when looking for health-related advice, October 2019
    • [Graph] Germany: sources people turn to when looking for health-related advice, October 2019
    • Habits to support mental/emotional wellbeing
    • [Graph] Germany: habits considered most important to support long-term mental/emotional wellbeing, October 2019
  4. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology

This report will give you a complete 360-degree view of your market. Rooted in robust proprietary and high-quality third-party data, our local experts then put that data into context and you’ll understand:

  • The Consumer

    What they want. Why they want it.

  • The Competitors

    Who’s winning. How to stay ahead.

  • The Market

    Size, segments, shares and forecasts: How it all adds up.

  • The Innovations

    New ideas. New products. New potential.

  • The Opportunities

    Where the white space is. How to make it yours.

  • The Trends

    What’s shaping demand – today and tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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