Managing a healthy lifestyle – Germany – 2019
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Germany, like many other Western nations, faces an obesity epidemic. Over half (53%) of German adults and a fifth (19%) of children/adolescents are classified as overweight or obese, with the share of obese adults continuing to rise.
The nation's weight issue comes, perhaps, as little surprise – only half (52%) of German adults claim to eat healthily on a regular basis and only around a quarter (25%) regularly exercise. Furthermore, the majority of consumers never keep track of calories, despite maintaining the balance between calories consumed and expended being a core pillar of weight management
There is an urgent need for concerted efforts by the government, businesses and brands to change people’s perceptions about what constitutes being healthy.
Heidi Lanschützer, Food & Drink Analyst, Germany
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