Managing Emotional Wellbeing – China – September 2020
£ 3,695 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
£ 3,695 (Excl.Tax)
“The majority of Chinese believe that their emotional health is not in good form, driven by high incidence of stress and fatigue, as well as growing financial pressures and increasing workload. Despite this pessimism, proactive self-evaluation drives up better self-management. Opportunities lie in providing more detailed solutions rather than a broad description of mood enhancement. This could include addressing stress and sleep issues in the short term as well as linking emotional issues with specific health issues of defined audiences in the long term. Brands may also offer meaningful reasons to engage or re-engage in interpersonal communication beyond simply encouraging consumers to step out of their comfort zone, as well as put more emphasis on using natural and emotional approaches in marketing communications (eg detailing out a sense of ritual to best enjoy the products).”
– Catherine Liu, Research Analyst
This report covers the following issues:
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.