Managing Finances - Ireland - August 2012
Increased unemployment and the severe squeeze on household incomes brought about by the recession have put consumers' management of their personal finances into sharp focus. Many Irish consumers are struggling to cope, while some others are in severe difficulty. Only a minority have been entirely unaffected.
This report looks at the various factors – both micro and macro – impacting upon Irish consumers' ability to effectively manage their personal finances. It also looks at the channels being used by consumers when managing their finances, and the preferred banks and other financial institutions being used by consumers.
In addition, drawing on exclusive consumer data, it analyses Irish consumers' preferred sources of financial advice, and the impact the economic downturn has had on their attitudes and approach towards personal finance-related issues. Finally, it looks at the ways in which Irish consumers choose to pay bills and their attitudes towards the growing impact of technology on how they manage their finances.
Some key questions answered in this report include:
- How has increased internet penetration impacted upon consumers' management of personal finances? – Has this increased access and control of online financial transactions for consumers?
- How has the recession impacted affected consumers' management of their personal finances? – To what extent has increased unemployment, reduced household disposable incomes and lower consumer confidence impacted upon consumers' ability to effectively manage their finances? Has the recession altered consumers' attitudes and approach towards their personal finances?
- What financial institutions do consumers use? – What banks and other financial institutions have Irish consumers been customers of in the last 12 months? Do consumer demographic profiles determine which institutions are used by different consumers?
- Where do consumers get financial advice? – Are consumers more or less likely to seek financial advice as a result of the recession experience? What are consumers' preferred sources of financial advice? How do factors such as age, gender and socio-economic background affect the sources of advice preferred?
- How do consumers pay their household bills? – What channels and forms of payment do Irish consumers prefer when settling their household bills?
- How do consumers feel about technology and household bills? – What are Irish consumers' views about the role of technology in how they receive and pay their household bills? Do consumers prefer electronic bills or traditional paper bills?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.