Managing Finances - Ireland - August 2012
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Increased unemployment and the severe squeeze on household incomes brought about by the recession have put consumers' management of their personal finances into sharp focus. Many Irish consumers are struggling to cope, while some others are in severe difficulty. Only a minority have been entirely unaffected.
This report looks at the various factors – both micro and macro – impacting upon Irish consumers' ability to effectively manage their personal finances. It also looks at the channels being used by consumers when managing their finances, and the preferred banks and other financial institutions being used by consumers.
In addition, drawing on exclusive consumer data, it analyses Irish consumers' preferred sources of financial advice, and the impact the economic downturn has had on their attitudes and approach towards personal finance-related issues. Finally, it looks at the ways in which Irish consumers choose to pay bills and their attitudes towards the growing impact of technology on how they manage their finances.
Some key questions answered in this report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
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What’s Shaping Demand – Today And Tomorrow.