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Marine Tourism - September 2015

"Tourism that is centred on the marine environment, chiefly in the form of rest and relaxation beach holidays, is the staple and most popular product area of the tourism industry. A measure of the sector’s popularity can be gained from the saying “going to the beach”, which has become synonymous among the travelling public with leisure time and holidaying, while in terms of its importance to the tourism industry, it would be fair to opine that in any coastal nation with a noteworthy tourism industry, a significant proportion of that economy will be based on marine tourism."

- Jessica Kelly, Senior Tourism Analyst

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Table of contents

  1. Introduction

    • Data Sources

      • Overview

        • Definitions of marine tourism
          • A non-coastally inclusive definition
            • Coastally inclusive definitions
              • International Coastal and Marine Tourism Society (ICMTS)
                • Scotland’s Strategic Framework for Marine Tourism
                  • Key threats and issues
                    • Over-development
                      • Pollution
                        • Plastic
                          • Plastic pollutants in the food chain
                            • Locals being out-priced
                              • Climate change
                                • Habitat destruction
                                  • Key associated tourism sectors
                                    • Cultural tourism
                                      • The Guggenheim Effect
                                        • Ecotourism
                                          • Whale and dolphin watching
                                            • Food tourism
                                              • Wales’ Food Tourism Action Plan
                                                • Music tourism
                                                  • Wellness tourism
                                                  • Marine Tourism Economies

                                                      • The global marine tourism economy
                                                        • Goa, India
                                                          • Tourist arrivals
                                                            • Figure 1: Tourist arrivals to Goa, India, 2003-16
                                                          • The international arrivals market
                                                            • Figure 2: Tourist arrivals to Goa, by month, 2014
                                                            • Figure 3: Top 20 nationalities of foreign tourist arrivals to Goa, 2012-14
                                                          • The Russian market
                                                            • Figure 4: International arrivals by charter flight to Goa, during season, 2002-03 to 2015-16
                                                          • The Maldives
                                                            • Earnings from tourism
                                                              • Figure 5: Tourism contribution to GDP, the Maldives, 2009-16
                                                            • The resort-based model
                                                              • International tourist arrivals
                                                                • Figure 6: International tourist arrivals to the Maldives, 2003-16
                                                              • A decline pattern in the last quarter/beginning of the year
                                                                • Figure 7: Monthly arrivals to the Maldives, 2009-16
                                                              • China driving the decline pattern
                                                                • Figure 8: Monthly arrivals from China to the Maldives, 2009-16
                                                              • England
                                                                • A shrinking domestic market
                                                                  • Figure 9: Domestic trips to the seaside in England, 2010-16
                                                                • The south-west
                                                                  • Trips and spending trends in the south-west
                                                                    • Figure 10: Overnight trips to England’s south-west region, 2010-16
                                                                  • Foreign visitors to the English seaside
                                                                    • Figure 11: Visits by international tourists, selected regions with significant marine tourism sectors, UK, 2012
                                                                  • Growth in the inbound visitors’ market
                                                                    • Figure 12: Inbound visits & spending, UK, 2003-16
                                                                  • Spending by international visitors
                                                                  • Market Strategisation in Marine Tourism

                                                                      • Governance and policies
                                                                        • Case study: Scotland’s Strategy for Marine Tourism
                                                                          • Setting out the market for Scottish marine tourism
                                                                            • Achieving the aims of the strategy
                                                                              • Providing Authentic Experiences
                                                                                • Figure 13: Strategy key actions to achieve under the Providing Authentic Experiences theme, by 2020
                                                                              • Improving the Customer Journey
                                                                                • Figure 14: Strategy key actions to achieve under the Improving the Customer Journey theme, by 2020
                                                                              • Building our Capabilities
                                                                                • Figure 15: Strategy key actions to achieve under the Building our Capabilities theme, by 2020
                                                                              • The Scottish Marine Tourism Development Group
                                                                                • Industry insight
                                                                                  • Interview with Simon Limb, CEO, British Marine Federation-Scotland
                                                                                    • Consumer-driven strategies
                                                                                      • Process simplification
                                                                                        • Package holidays
                                                                                          • All-inclusives and cruising
                                                                                            • Low price, high quality
                                                                                              • Sustainable marine tourism
                                                                                                • Industry insight
                                                                                                  • Interview with Manda Brookman, director, CoaST (Cornwall Sustainable Tourism Project)
                                                                                                    • Baby Boomers and the marine-tourism market
                                                                                                      • Baby Boomers’ desire to travel
                                                                                                        • Financial constraints in some segments
                                                                                                          • Baby Boomer differentiation
                                                                                                            • Wealthy Baby Boomers
                                                                                                              • Single over-55s
                                                                                                                • Retired Baby Boomers
                                                                                                                  • Working Baby Boomers
                                                                                                                    • Figure 16: Holiday plans for the coming year, UK over-55s, February 2012
                                                                                                                  • Millennials and the marine-tourism market
                                                                                                                    • A typical Millennial profile set
                                                                                                                      • Millennial travel motives
                                                                                                                        • Millennial differentiation
                                                                                                                          • Millennial tribes
                                                                                                                            • Marriott Hotels’ Millennial tribes typology
                                                                                                                              • Millennial marine tourism travel preferences and opportunities
                                                                                                                                • Food tourism
                                                                                                                                  • Millennial quality/price disparity seeking
                                                                                                                                    • Immediacy
                                                                                                                                      • Gregarious by nature
                                                                                                                                        • Experiential travellers
                                                                                                                                        • What Next?

                                                                                                                                            • Improving sustainability in snorkelling
                                                                                                                                              • Increased gazettement of MPAs
                                                                                                                                                • Aichi Biodiversity Target 11
                                                                                                                                                  • Local sourcing
                                                                                                                                                    • Cyprus Breakfast
                                                                                                                                                      • Marine tourism policy areas
                                                                                                                                                        • Marine tourism safety
                                                                                                                                                          • Prioritisation of plastic litter problem
                                                                                                                                                            • Strategic direction of the marine tourism sector
                                                                                                                                                              • Sustainability in the marine-music tourism association

                                                                                                                                                              Marine Tourism - September 2015

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