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Description

Description

Mintel has undertaken some bold initiatives that provide crucial insight into current market conditions and approaches to a range of markets moving forward. Most dramatically, Mintel conducted an exhaustive re-evaluation of consumer market forecasts of our reports.

What this means is that you can now see, in a side-by-side comparison, how Mintel viewed the market at the time a report was published, and how we view projected market growth given the current recession. Each reforecast includes a brief statement of the new forecast, reasons for the change, and an overall assessment of the current state of the market.

In addition, you'll find value in Mintel Oxygen's What's Hot, Economy in Crisis page, which provides the latest in trends, market reactions and opportunities.

What's included

What's included

Table of contents

Table of contents

  1. Introduction: Reforecasting Puts Markets in Fresh Light

    • Intelligent planning brings opportunities
      • Fresh insight for making smart decisions
      • Movie Theaters

        • Key points
          • Market size and forecast – January 12, 2009
            • Figure 1: Total domestic revenues of movie theater operators, at current prices, 2003-13
            • Figure 2: Total domestic revenues of movie theater operators at inflation-adjusted prices, 2003-13
          • Market size and forecast originally published February 2008
            • Figure 3: Total domestic revenues of movie theater operators, 2002-12
            • Figure 4: Movie theater admissions and average ticket prices, 2002-07
            • Figure 5: Sales of movie tickets at box office, 2002-12
            • Figure 6: Sales of theater concessions, 2002-12
            • Figure 7: Sales of cinema advertising, 2002-12

        About the report

        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Competitors

          Who’s Winning. How To Stay Ahead.

        • The Market

          Size, Segments, Shares And Forecasts: How It All Adds Up.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

        Trusted by companies. Big and small.

        • bell
        • boots
        • google
        • samsung
        • allianz
        • kelloggs
        • walgreens
        • redbull
        • unilever
        • Harvard
        • pinterest
        • new-york-time