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Description

Description

Mintel has undertaken some bold initiatives that provide crucial insight into current market conditions and approaches to a range of markets moving forward. Most dramatically, Mintel conducted an exhaustive re-evaluation of consumer market forecasts of our reports.

What this means is that you can now see, in a side-by-side comparison, how Mintel viewed the market at the time a report was published, and how we view projected market growth given the current recession. Each reforecast includes a brief statement of the new forecast, reasons for the change, and an overall assessment of the current state of the market.

In addition, you'll find value in Mintel Oxygen's What's Hot, Economy in Crisis page, which provides the latest in trends, market reactions and opportunities.

What's included

What's included

Table of contents

Table of contents

  1. Introduction: Reforecasting Puts Markets in Fresh Light

    • Intelligent planning brings opportunities
      • Fresh insight for making smart decisions
      • Automotive Aftermarket: The Market

        • Key points
          • Market size and forecast – January 9, 2009 (unchanged from August 2008)
            • Figure 1: Total U.S. sales and forecast of the auto aftermarket, 2002-12
            • Figure 2: Total U.S. sales and forecast of the auto aftermarket, at inflation-adjusted prices, 2002-12
        • Green and Hybrid Automobiles

          • Key points—fast market hits a big speed bump
            • Market size and forecast - December 19, 2008
              • Figure 3: Total U.S. sales of hybrid vehicles, in current prices, 2004-08
              • Figure 4: Total U.S. sales of hybrid vehicles, by month, 2004-08
              • Figure 5: Total U.S. sales of hybrid vehicles as a percentage of total new vehicles, by month, 2004-08
            • Market size and forecast – July 2008
              • Figure 6: Total U.S. sales of hybrid vehicles, in current prices, 2004-08
          • Tires

            • Key points
              • Market size and forecast January 31, 2009
                • Figure 7: Total retail sales of passenger tires in the U.S. and Canada, at current prices, 2003-13
                • Figure 8: Total retail sales of passenger tires in the U.S. and Canada, at inflation-adjusted prices, 2003-13
              • Market size and forecast originally published July 2008
                • Figure 9: Total retail sales of passenger tires in the U.S. and Canada, at current prices, 2002-12
                • Figure 10: Total retail sales of passenger tires in the U.S. and Canada, at inflation-adjusted prices, 2002-12

            This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

            • Market

              Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

            • Consumer

              Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

            • Brand/Company

              Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

            • Data

              Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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