Marketing Beauty to Women – Indian Consumer – 2019
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Changing role of women in IndiaEconomic and social changes in Indian society have led to a paradigm shift in the position of women. Women are much more independent and have more of a say in household matters than ever before. They are decision makers and are keen to 'look good' at all times
Ever expanding beauty landscape
As technology advances, so too has India's beauty landscape. A steady economy and FDI has led to strong growth in the retail segment of the economy. The surge of start-ups and social media has given a new angle to the beauty industry. Niche beauty brands aimed at specific segments, such as new moms, advertise through social media.
Need to modernise traditional beauty products
The demand for naturalness and Ayurveda has led Indian women to return to their roots, but in modern packaging. Innovations in format and packaging with age-old ingredients is the new demand among evolving consumers
Meet women where they shop most to help drive consumption. Break the stereotypical beauty image and make it more inclusive of age and skin type.
Nidhi Sinha, Head of Content - India Consumer
This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:
What They Want. Why They Want It.
New Ideas. New Products. New Potential.
What’s Shaping Demand – Today And Tomorrow.
Where The White Space Is. How To Make It Yours.