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Marketing Beauty to Women – Indian Consumer – 2019

What you need to know

Changing role of women in India

Economic and social changes in Indian society have led to a paradigm shift in the position of women. Women are much more independent and have more of a say in household matters than ever before. They are decision makers and are keen to 'look good' at all times

Ever expanding beauty landscape

As technology advances, so too has India's beauty landscape. A steady economy and FDI has led to strong growth in the retail segment of the economy. The surge of start-ups and social media has given a new angle to the beauty industry. Niche beauty brands aimed at specific segments, such as new moms, advertise through social media.

Need to modernise traditional beauty products

The demand for naturalness and Ayurveda has led Indian women to return to their roots, but in modern packaging. Innovations in format and packaging with age-old ingredients is the new demand among evolving consumers

Meet women where they shop most to help drive consumption. Break the stereotypical beauty image and make it more inclusive of age and skin type.

Nidhi Sinha, Head of Content - India Consumer

EXECUTIVE SUMMARY

KEY DRIVERS

  • Key drivers
  • Global trends and how they are playing out in India

CONSUMER INSIGHTS

  • Beauty is basic in India
  • Retail channels for beauty purchases
  • Product expectations

MARKET APPLICATIONS

  • Opportunities
  • Local innovations
  • Global innovations

APPENDIX

MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

What you get

What's included

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Table of contents

  1. executive summary

    • key drivers

      • Key drivers
      • Global trends and how they are playing out in India
      • [Graph] India: Projected increase in number of one-person households in selected OECD countries, %, early-2000s to 2025-30
    • consumer insights

      • Beauty is basic in India
      • [Graph] India: Beauty and personal care purchase, by age, Feb 2019
      • [Graph] India: Consumption of beauty products, by employment status, Feb 2019
      • Retail channels for beauty purchases
      • [Graph] India: Choice of retailer for beauty products, by age, Feb 2019
      • [Graph] India: Preferred choice of retailer by region
      • Product expectations
      • [Graph] India: Key purchase factors for beauty products, by age, Feb 2019
      • [Graph] India: Top 10 clains in skincare, % launches, 2017-18
      • [Graph] India: Top 10 claims in colour cosmetics, % launches, 2017-18
      • [Graph] India: Key purchase factors for beauty products, by region, Feb 2019
    • market applications

      • Opportunities
      • Local innovations
      • Global innovations
    • appendix

      • MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

        Marketing Beauty to Women – Indian Consumer – 2019

        £1,950.29 (Excl.Tax)