Marketing Beauty to Women – Indian Consumer – 2019
What you need to know
Changing role of women in IndiaEconomic and social changes in Indian society have led to a paradigm shift in the position of women. Women are much more independent and have more of a say in household matters than ever before. They are decision makers and are keen to 'look good' at all times
Ever expanding beauty landscape
As technology advances, so too has India's beauty landscape. A steady economy and FDI has led to strong growth in the retail segment of the economy. The surge of start-ups and social media has given a new angle to the beauty industry. Niche beauty brands aimed at specific segments, such as new moms, advertise through social media.
Need to modernise traditional beauty products
The demand for naturalness and Ayurveda has led Indian women to return to their roots, but in modern packaging. Innovations in format and packaging with age-old ingredients is the new demand among evolving consumers
Meet women where they shop most to help drive consumption. Break the stereotypical beauty image and make it more inclusive of age and skin type.
Nidhi Sinha, Head of Content - India Consumer
- Key drivers
- Global trends and how they are playing out in India
- Beauty is basic in India
- Retail channels for beauty purchases
- Product expectations
- Local innovations
- Global innovations
MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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