Marketing Credit and Debit Cards to Small Businesses - US - November 2009
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This has been a difficult year for small businesses, with weakening sales demand at the same time that sources of financing and credit have dried up. The economic downturn has accelerated the reliance of some small business owners’ on their credit cards in funding their cash flow. However, as credit card issuers have seen their revenues plummet and defaults rise, credit terms in the small business market have worsened—with lower credit lines and higher interest rates. Some small business owners have even had credit card lines terminated even though they are making timely payments.
However, the small business market remains an attractive target for credit card issuers. As the economic picture begins to brighten even a little bit, card issuers are beginning to once again court the small business market, and have even begun offering new products targeted to this sector. This sector is also not impacted by the CARD Act due to be enacted later this year or in early 2010, making it even more attractive to issuers.
This report examines key questions facing the credit/debit card industry as it relates to the small business market:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.