Marketing Financial Services to Millennials - US - May 2012
The vast array of financial products and services offered by insurance companies, banks and investment firms often seem just out of reach for the average Millennial, although their interest in all things financial makes them an eager audience. However, they are also an ambivalent one as they watch the fallout from the housing bubble and an increasing rate of joblessness, particularly for their generation. Because of this there are concerns that this group of young people may become a Lost Generation, who cannot finance the American Dream at the same level that they might expect. Best practices in marketing from as recently as five years ago may no longer apply when selling to these Millennials.
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