Marketing Financial Services to Women - Canada - April 2016
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
“Positive messaging centred on life events is more likely to resonate with women and encourage them to be proactive about investing and retirement planning.”
– Sanjay Sharma, Senior Financial Services Analyst
This report looks at the following areas:
This Report focuses on the ways that the financial industry can better meet the needs of women. This Report aims to help the financial industry understand issues such as how women perceive the financial services industry, how women’s financial concerns are different from men’s, product ownership and financial priorities of women, their attitudes towards investments and what marketing messages will resonate more with women.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.