Marketing Health to Asians - US - October 2011
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Asians are the fastest growing racial minority in the U.S. and the Asian population includes a significantly higher number of high-income households than the norm. Asian Americans are a diverse group of consumers with different tastes and cultural backgrounds, depending on their country of origin or level of acculturation. This report looks deep into Asian attitudes regarding health issues, with the purpose of answering the question: how can health best be marketed to Asians? Mintel’s exclusive consumer research examines Asian attitudes and behaviors regarding their health, diet and purchasing behaviors regarding certain health products. This report will take a close look at:
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