Marketing Health to Men - US - September 2015
"More than half of men consider themselves healthier today than they were a year ago, yet men remain most at risk for many health problems. When it comes to managing their health men rely on exercise, a positive mental attitude, and VMS (vitamin, mineral, or supplement). Motivation is the greatest barrier for men when it comes to health, but they will seek products and services that help them to achieve their ideal health."
- Marissa Gilbert, Health and Wellness Analyst
This report discusses the following key topics:
- Men express lower levels of concern over health issues
- Overweight men less engaged in healthy behaviors
- Self-motivation and costs associated with health are men’s top barriers
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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