Marketing Health to Men - US - September 2015
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"More than half of men consider themselves healthier today than they were a year ago, yet men remain most at risk for many health problems. When it comes to managing their health men rely on exercise, a positive mental attitude, and VMS (vitamin, mineral, or supplement). Motivation is the greatest barrier for men when it comes to health, but they will seek products and services that help them to achieve their ideal health."
- Marissa Gilbert, Health and Wellness Analyst
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