Marketing Health to Women - US - November 2011
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Overall, women demonstrate a high level of interest in health—including products like online tools to manage health, vitamins and supplements, and fresh foods. Subgroups, such as moms and Baby Boomers, have an increased health interest and are prime target demographics for health products. Over the next five years, the population of U.S. women between the ages of 55-64 and 65-74 is projected to grow rapidly, which will result in the need for additional health services for this larger group of older women. However, as birth rates in the U.S. have fallen significantly in the last five years, companies will have to compete for the attention of moms.
In this report, Mintel explores:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.