Marketing Pollution-proof Products - China - August 2015
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“In February 2015, Under the Dome, a documentary that investigated air pollution in China, became a smash hit in China. It attracted hundreds of millions of viewers in a very short time after it went live online. The popularity of the documentary could be regarded as a demonstration of the high awareness and concern about pollution among Chinese consumers.
Chinese consumers are more willing to take measures to protect themselves against pollution. This suggests great potential for pollution-proof products, especially purifiers and personal care products with anti-pollution benefits.
However, the markets of pollution-proof products are still in the early stages and manufacturers and marketers should take more efforts in promoting their products, such as demonstrating the usefulness of the products, providing more guidance in choosing products, and proving their products as value-for-money solutions.”
– Linda Li, Senior Research Analyst
In this report, Mintel answers the following key questions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.