Marketing to Affluent Consumers - US - July 2010
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In difficult economic times, recovery may depend on the willingness of more affluent consumers to spend. However, roughly two-thirds of affluent respondents to Mintel’s survey say they are cutting back because of the economy, demonstrating the breadth of the Great Recession. To survive this climate, luxury and aspirational brands must incorporate the key values to which affluent consumers respond.
In this report, Mintel takes a look at the demographics of the affluent consumer base and trends in their behavior as consumers.
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