Marketing to Baby Boomers - US - December 2012
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“Boomers face a host of financial challenges as they near retirement, which these may cause them to postpone as they build up funds. Boomers are using their resources to care for aging parents and adult children. Increases in human longevity necessitate greater funds to prevent outliving resources while increases in the occurrence of chronic conditions and rising medical costs mean more expenditure toward healthcare. Shifts in pension trends and changes in Social Security place more responsibility on individual savings. Crises in the stock market and housing market have diminished the value of assets and the prolonged period of low interest rates means much lower interest-based income. Despite these problems, Boomers are feeling somewhat more hopeful than they were last year and are looking forward to maintaining healthy and active lifestyles during retirement.”
– Ika Erwina, Retail, Apparel & Technology Analyst
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