Marketing to Black Millennials - US - June 2018
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"Black Millennials are a tenacious group who are grounded in their faith and belief that they will be the change they want to see – within their family, community and most importantly, themselves. This generational group looks among and within themselves to control and define their identity and image on their own terms. Brands have a role in how Black Millennials choose to shape their image, but their friends and influencers in real life and on social media drive them to consider and buy new products and services."
- Toya Mitchell, Multicultural Analyst
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