Marketing to Black Moms - US - November 2018
"Black moms’ lives are totally consumed with taking care of their children, making most decisions regarding their lives on her own. She looks to technology to help her feel organized, reduce her “mommy load,” and maximize her budget. Her dreams lead with spending more time with her kids, followed by nurturing her passions, all feeding into making a better life for herself and family."
- Toya Mitchell, Multicultural Analyst
This report examines the following issues:
- Older Millennial moms represent the average Black Mom
- She would love to relax alone, but will entertain the kids to more spend time with them
- Black moms want to change course for a better life
- Black moms make all the purchase decisions for their kids
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