Marketing to Black Moms - US - September 2015
"Black moms control the purse strings of the more than $1 trillion buying power in the Black community. While moms may make the ultimate call on purchases, her children influence what she buys because she wants them to provide them with the things she may not have had while growing up. In the home, she’s the queen of her castle and runs a tight ship."
Tonya Roberts, Senior Multicultural Analyst
This report covers the following areas:
- Moms need help with carving out time for themselves
- Her children are a reflection of her
- Her home is her castle, she needs help maintaining it
- Black moms are sparse in advertising – May impact long-term sales for brands
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